DeinSportsfreund makes sports articles accessible to everyone

How the sports article online shop from Kaarst made its JTL-Shop barrier-free with SiteCockpit and increased its WCAG score by up to 10%.

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Screenshot of DeinSportsfreund online shop with easyVision widget enabled

About DeinSportsfreund

DeinSportsfreund.de is the online shop of Sport Pasch GmbH & Co. KG from Kaarst near Düsseldorf. What started as a popular local retailer for team sports articles has become a pan-European online shop featuring brands like adidas, Nike, Puma, hummel and many others. Over 200 m² of retail space, an attached warehouse, and a strong focus on clubs, schools, and teams make DeinSportsfreund the number one contact for sports supplies in the region and beyond.

  • check JTL-Shop 5 with physical store in Kaarst near Düsseldorf
  • check Top brands like adidas, Nike, Puma, and hummel in inventory
  • check Trusted Shops certified with thousands of positive reviews
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Sport Pasch retail store in Kaarst near Düsseldorf

Sports are for everyone. So is the online shop.

DeinSportsfreund sees itself as a true friend of sports for all customers, whether club players, hobbyists, or parents looking for equipment for their children. This commitment doesn't stop at the store door: the online shop should be accessible to everyone, regardless of individual limitations.

With the enactment of the Barrier-Free Strengthening Act (BFSG) in June 2025, this commitment became a legal requirement. As an online shop focused on end consumers, DeinSportsfreund.de falls directly under the new regulations. Rather than putting the issue on the back burner, the team decided early on to take a systematic approach.

A mature shop with hidden barriers

Like many established online shops, DeinSportsfreund.de had grown organically over the years. Usability was good, customer satisfaction was high. However, an initial automated scan with easyMonitoring in June 2025 revealed that action was needed beneath the surface. The weighted WCAG score was 77 at AAA level. Color contrasts, click areas that were too small, and faulty ARIA attributes were identified as concrete barriers.

  • check Weighted AAA score of 77 out of 100 points
  • check Five failed audit categories identified on desktop
  • check Template technically solid, but never explicitly optimized for accessibility
easyMonitoring dashboard with results of first scan in June 2025

From first scan to measurable improvement

SiteCockpit accompanied DeinSportsfreund.de every step of the way: from automated initial check through comprehensive manual audit to ongoing optimization with AI-powered tools.

easyMonitoring

The automated scan provided a clear baseline within minutes: Which WCAG criteria are met? Where are the most critical gaps? The dashboard prioritizes results by severity and makes progress measurable.

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Manual Audit

In addition to the automated scan, our experts manually tested the shop in 7 areas: keyboard operability, screen reader compatibility, color contrast, zoom behavior, and more. The result: a prioritized roadmap with concrete recommendations for action.

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easyAlt

Over 80 product images had no descriptive alt text. With easyAlt, these were created with AI support and updated directly in the SiteCockpit dashboard with one click. No manual text creation, no effort for the editorial team.

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Measurable progress in less than one year

Nine months after the first scan, the current easyMonitoring report shows significant improvements on desktop: The A level score increased from 84 to 90, the AA score from 80 to 88, and the AAA score from 77 to 85. Four of the five originally identified error types were completely eliminated on desktop: faulty ARIA attributes corrected, nested interactive elements resolved, click areas enlarged, and role structure repaired.

  • check A Level Score: 84 → 90 (+7%)
  • check AA Level Score: 80 → 88 (+10%)
  • check AAA Level Score: 77 → 85 (+10%)
easyMonitoring dashboard with current score in March 2026

"SiteCockpit not only showed us where the problems were, but also how to solve them step by step. Especially easyAlt saved us enormous amounts of time."

Thomas Neumann

Why DeinSportsfreund chose SiteCockpit

DeinSportsfreund.de needed a solution that fits its existing workflow: no system change, no long onboarding times, but rather a clear roadmap with immediately usable tools. SiteCockpit offers exactly that: automated monitoring and manual expertise in one place, seamlessly integrable into any JTL-Shop.

  • check Complete solution combining automated monitoring and manual audit
  • check AI-powered tools like easyAlt save time and resources
  • check GDPR compliant, fully developed and hosted in Germany
  • check Seamless integration into JTL-Shop without technical hurdles
SiteCockpit dashboard with progress display for DeinSportsfreund

Products and services used

DeinSportsfreund.de leverages the full potential of the SiteCockpit platform: from automated analysis through AI-powered optimization to individual expert audit.

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easyMonitoring

Automated WCAG scan with prioritized dashboard and continuous tracking

easyAlt

AI-powered alt text for images, created with one click and managed directly in the dashboard

easyVision

Individually configurable assistance widget for end users with over 25 features

WCAG Audit

Manual expert audit in 7 areas with prioritized roadmap and concrete code examples

Your success story starts here

Test SiteCockpit free for 7 days and find out how accessible your shop really is. Use our free website check for an initial assessment.

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