German Accessibility Strengthening Act (BFSG): What Businesses Need to Know
The Barrierefreiheitsstärkungsgesetz (BFSG), Germany's Accessibility Strengthening Act, has been in effect since 28 June 2025. It requires businesses in Germany to make their digital products and services accessible. Whether website, online shop or app: failure to meet the legal requirements risks fines, legal warnings and loss of consumers.
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What is the Barrierefreiheitsstärkungsgesetz?
The Barrierefreiheitsstärkungsgesetz (BFSG), officially translated as the Accessibility Strengthening Act, is Germany's national implementation of EU Directive 2019/882, the European Accessibility Act (EAA). The law was adopted by the German Bundestag on 22 July 2021 and has been fully applicable since 28 June 2025.
The purpose of the law is to enable equal participation of people with disabilities in digital life. To this end, the Barrierefreiheitsstärkungsgesetz defines binding accessibility requirements for products and services that manufacturers, distributors and service providers must comply with.
The specific requirements are set out in the Ordinance on the Accessibility Strengthening Act (BFSGV) and are based on the European standard EN 301 549, which in turn references the Web Content Accessibility Guidelines (WCAG).
Who does the Accessibility Strengthening Act apply to?
The Barrierefreiheitsstärkungsgesetz applies to manufacturers, distributors, importers and service providers that offer certain products and services to consumers. The law covers, among other things, all e-commerce, banking services, e-books, telecommunications services and passenger transport.
For websites and online shops this means: Anyone offering services in electronic commerce must comply with the BFSG accessibility requirements. This essentially applies to everyone selling products or services to consumers online.
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Businesses with at least 10 employees and over 2 million euros annual turnover
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Online shops, booking portals and digital customer portals
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Manufacturers and distributors of computers, smartphones and self-service terminals
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Providers of banking services, e-books and telecommunications services
Exemptions and micro-enterprises
Not all businesses fall under the Barrierefreiheitsstärkungsgesetz. Micro-enterprises providing services are exempt from the law. A micro-enterprise is defined as a business employing fewer than 10 people and generating an annual turnover or balance sheet total of no more than 2 million euros.
Important: This exemption does not apply to manufacturers and distributors of products. Even micro-enterprises placing products within the scope of the BFSG on the market must meet the accessibility requirements.
In addition, businesses may apply for an exemption if implementation would constitute a disproportionate burden. However, this must be documented and justified.
What requirements does the Accessibility Strengthening Act set for websites?
The BFSG references harmonised standards, in particular EN 301 549. This European standard aligns with the WCAG 2.2 (Level AA) for websites. To comply with the accessibility requirements of the law, digital content must be designed according to four core principles: perceivable, operable, understandable and robust.
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Alternative text for images and media
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Full keyboard navigation
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Contrast ratio of at least 4.5:1 for text
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Clearly structured content with semantic HTML
Perceivable: All information must be available through at least two sensory channels. This includes: alternative text for images, captions for videos, sufficient colour contrast and scalable font sizes. With easyAlt you can generate missing alternative texts automatically using AI.
Operable: All functionality must be fully accessible via keyboard. Users must have sufficient time to read content, and navigation must be consistent and predictable. easyVision offers individually configurable settings such as contrast, focus and reading modes.
Understandable: Text must be written in clear language. Forms require comprehensible labels and error messages. Navigation must be intuitive and consistent. With easyTranslate you can translate your content accessibly into other languages.
Robust: Content must be compatible with various browsers, devices and assistive technologies such as screen readers.
What happens if you violate the Accessibility Strengthening Act?
Compliance with the Barrierefreiheitsstärkungsgesetz is monitored by regional market surveillance authorities. Violations can result in severe consequences:
Fines of up to 100,000 euros
Market surveillance authorities can impose fines of up to 100,000 euros if businesses fail to meet their legal obligations.
Legal warnings and injunctions
Consumers, associations and competitors can issue legal warnings against businesses that neglect their obligations under the Accessibility Strengthening Act. Learn more about legal warnings.
Sales bans on products
Market surveillance authorities can restrict or prohibit the distribution of products and services that do not meet the accessibility requirements.
Reputation loss and reduced reach
Inaccessible websites exclude up to 15% of the population. Search engines increasingly favour accessible content in their results.
Transition periods and timeline of the BFSG
The provisions of the Barrierefreiheitsstärkungsgesetz have been applicable since 28 June 2025. For websites and online shops, there is no transition period. All digital services in electronic commerce have had to meet the accessibility requirements since that date.
However, extended transition periods apply to certain areas: services provided using products that were already in use before 28 June 2025 may continue to operate until 27 June 2030. Non-accessible self-service terminals may remain in use until the end of their economic lifespan, but no later than 2040.
This means: if you operate a website or online shop, you need to act now. A phased implementation with regular audits is the most efficient path to compliance. easyMonitoring automatically audits your pages against WCAG 2.2 and provides prioritised recommendations.
BFSG and B2B: Does the law apply to business customers?
The Barrierefreiheitsstärkungsgesetz primarily protects consumers. Pure B2B offerings aimed exclusively at business customers do not fall directly under the law. However, grey areas exist: as soon as an online shop or digital service is also available to consumers, the obligations of the BFSG apply.
Furthermore, an increasing number of business customers themselves require accessible supply chains and prefer partners that comply with legal standards. Accessibility can therefore also become a competitive advantage in the B2B space.
The BFSG in the European context
The BFSG is Germany's national implementation of the European Accessibility Act (EAA), EU Directive 2019/882. All EU member states were required to transpose the directive into national law by June 2022 and to apply the provisions from 28 June 2025.
In Germany, the law bears the official title "Gesetz zur Umsetzung der Richtlinie (EU) 2019/882 des Europäischen Parlaments und des Rates über die Barrierefreiheitsanforderungen für Produkte und Dienstleistungen". In English, it is commonly referred to as the Accessibility Strengthening Act or simply as part of the EAA.
Through EU-wide harmonisation, uniform accessibility standards now apply across the European single market. The Federal Ministry of Labour and Social Affairs (BMAS) is responsible for the detailed provisions in Germany, while regional market surveillance authorities monitor compliance.
SiteCockpit: Comply with the BFSG easily and confidently
With SiteCockpit, you implement the requirements of the BFSG efficiently without having to completely redesign your website. Our modular solution is developed in Germany and is fully GDPR compliant.
Automated WCAG audits with easyMonitoring
easyMonitoring regularly audits your pages against WCAG 2.2, prioritises actions and tracks progress in a clear dashboard.
Learn more about easyMonitoringAccessible widget with easyVision
easyVision offers users individually adjustable settings such as contrast, font sizes and reading modes directly on your website.
Learn more about easyVisionLegally compliant accessibility statement
easyStatement generates your legally required statement in just a few clicks, multilingual and exportable as HTML or PDF.
Learn more about easyStatementNew: AI powered accessibility
Meet requirements automatically with easyAI
With easyAI, you can generate missing alternative texts and multilingual translations automatically, directly in your dashboard. Powered by European AI and DeepL.
easyAlt generates descriptive alternative texts for images using AI, so screen readers can make all your content accessible to consumers. easyTranslate translates your website live into other languages, supporting people who do not speak German as their first language.
AI credits are included in every plan.
Checklist: Implementing the BFSG step by step
Step 1: Check if you are affected. Determine whether your business falls under the Barrierefreiheitsstärkungsgesetz. The decisive factors are number of employees, annual turnover and the type of products and services offered.
Step 2: Assess the current state. Conduct an audit of your website. With the free Live Check from SiteCockpit, you receive an initial assessment in under 60 seconds.
Step 3: Implement measures. Address the identified barriers. SiteCockpit prioritises the most important actions and supports you with concrete recommendations.
Step 4: Create an accessibility statement. Document the accessibility status of your website with a legally compliant statement. easyStatement makes this possible in just a few minutes.
Step 5: Monitor continuously. Accessibility is not a one-off project. easyMonitoring continuously monitors your pages and alerts you to new issues.
Frequently asked questions about the Accessibility Strengthening Act
Have questions about the Accessibility Strengthening Act?
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