Plain Language
Plain Language is a vital form of communication designed to guarantee high understandability for every reader. In a modern society, it is crucial that texts are written in such a way that all people can participate in social life. Often, communication fails because texts use too many foreign words or complicated sub-clauses, which hinders the reader from grasping the content. The major difference from everyday jargon is the conscious choice of clear and precise phrasing.
In countries like Germany, Plain Language is increasingly used as a bridge to promote digital accessibility. It helps the reader understand the content of a website without the need for a tedious translation of technical terms. For many persons living with a disability or reading difficulty, this clear language is the only way to safely use important texts. When we actively use Plain Language, we reach the target group much more effectively.
The Difference: Plain vs. Easy-to-Read Language
A significant difference is revealed when comparing Plain Language with Easy-to-Read language (Easy Read). While Easy-to-Read language (Level A1 and DIN SPEC 33429) has very strict rules and often utilizes images, Plain Language (Level B1 and DIN ISO 24495-1) is much more flexible. Plain language should avoid complex sub-clauses, but they are allowed in moderation as long as they do not hinder the reader. Furthermore, the target group for Plain language is broader and includes almost the entire general public.
A prominent difference is also the visual design. While Easy-to-Read language strictly requires images to explain words, Plain language often functions without images, as the reader possesses a higher level of core literacy. Nevertheless, the difference from technical jargon remains massive, as understandability is always the primary focus.
Key Rules for the Reader
- Short sentences: Keep sentences brief to help the reader grasp content quickly (max. 15-20 words).
- No foreign words: If you can use simple terms, avoid foreign words or technical jargon.
- Active voice: Active sentences enormously increase understandability for the reader.
- Use examples: A fitting example makes abstract concepts tangible and easy to follow.
Benefits for the Target Group and SEO
When companies use an understandable language, not only does the reader benefit, but so does search engine optimization (SEO). Google loves texts with high understandability. Good content is characterized by the reader finding the desired information without detours. Throughout the EU, this understandability is becoming increasingly important for accessibility laws like the EAA (European Accessibility Act).
It is not a sign of poor style to write simple sentences. On the contrary: it shows respect for the reader. Bringing complex content structures into Plain language often requires high-quality mental translation efforts. This makes the content usable for everyone, facilitating daily life for many people.
SiteCockpit Solution
easyVision: Optimizing Language for the Reader
Even if your content is complex, easyVision helps support the reader. The tool can promote understandability by optimizing the visual presentation of your texts. This way, persons with a disability or reading difficulty can grasp the content better. When you use our tools, you set a standard for accessibility and inclusive communication.
Learn more →Frequently Asked Questions
Why should I use Plain Language?
Because it ensures that the reader actually understands the content. Many people worldwide rely on understandable texts. It improves the user experience for your entire target group.
Is there a difference between Plain Language and translation?
Yes. Traditional translation transfers meaning from one foreign language to another. Plain language is a "translation" within the same language to significantly increase understandability for the reader.
What rules apply to sub-clauses?
One of the most important rules is: avoid deeply nested sub-clauses. Otherwise, the reader loses track. Short, concise sentences are an excellent example of successful communication.
Do images help the reader in Plain Language?
Images can be a helpful addition to explain difficult contexts. However, a key difference from Easy-to-Read language is that images are entirely optional here, to avoid under-challenging the proficient reader.
Check texts for the reader
Are your texts understandable for the target audience? Foreign words and long subordinate clauses are a negative example of content design. Use easyMonitoring to ensure your digital accessibility compliance. Make a difference for the reader.
Try for free nowFurther Topics
- Easy Language – difference to Plain Language
- DIN 8581 – the German standard for Plain Language
- DIN ISO 24495-1 – international ISO standard for Plain Language
- WCAG 2.2 – the accessibility guidelines
- Accessibility – basics of digital accessibility
- easyLanguage – Convert texts into Plain or Easy Language