Plain Language
Plain Language is a vital form of language designed to guarantee understandability for every reader. In a modern society, it is crucial that texts are written in such a way that all people can participate in social life. Often, communication fails because a language uses too many foreign words or complicated sub-clauses, which hinders the reader from grasping the texts. A major difference from everyday jargon is the conscious choice of words to make the content clearer.
In countries like Germany, Plain Language is increasingly used as a bridge to promote digital accessibility. This language helps the reader understand the content of a website without the need for a tedious translation of technical terms. For many persons living with a disability or reading difficulty, this clear language is the only way to safely use important texts. When we use Plain Language, we reach the target group much more effectively.
The Difference: Plain vs. Easy-to-Read Language
A significant difference is revealed when comparing Plain Language with Easy-to-Read language (Easy Read). While Easy-to-Read language (Level A1) has very strict rules and often utilizes images, Plain language (Level B1) is more flexible. Another difference is that Plain language should avoid complex sub-clauses, but they are allowed in moderation as long as they do not hinder the reader. The difference also lies in the fact that the target group for Plain language is broader and includes almost all people.
A prominent difference is also the visual design. While Easy-to-Read language strictly requires images to explain words, Plain language often functions without images, as the reader possesses a higher level of core literacy. Nevertheless, the difference from technical jargon remains massive, as understandability is always the focus. Understanding this difference is essential for effective communication in society.
Key Rules for the Reader
- Short sentences: Short sentences help the reader grasp content quickly (max. 15-20 words).
- No foreign words: If you can use simple words, avoid foreign words or technical jargon.
- Active voice: Active sentences enormously increase understandability for the reader.
- Use examples: A fitting example makes abstract texts tangible for the reader.
Benefits for the Target Group and SEO
When companies use an understandable language, not only does the reader benefit, but so does the search engine. Google loves texts with high understandability. Good content is characterized by the reader finding the desired information without detours. In Germany and throughout the EU, understandability is becoming increasingly important for accessibility laws like the EAA (European Accessibility Act).
It is not an example of poor style to write simple sentences. On the contrary: it shows respect for the reader. Bringing complex content structures into Plain language often requires high-quality mental translation efforts. This makes the content usable for all persons in society, facilitating life for many people. Every example of successful Plain language strengthens communication.
SiteCockpit Solution
easyVision: Optimizing Language for the Reader
Even if your content is complex, easyVision helps support the reader. The tool can promote understandability by optimizing the visual presentation of texts. This way, persons with a disability or reading difficulty can grasp the content better. When you use our tools, you set a standard for accessibility and inclusive language.
Learn more →Frequently Asked Questions
Why should I use Plain Language?
Because it ensures that the reader understands the content. Many people in Germany and worldwide rely on understandable texts. It improves understandability for the entire target group.
Is there a difference between Plain Language and translation?
Yes, the difference is significant. Traditional translation transfers from one language to another. Plain language is a translation within the same language to increase understandability for the reader.
What rules apply to sub-clauses?
One of the most important rules is: avoid nested sub-clauses. Otherwise, the reader loses track. Short sentences are an excellent example of successful communication.
Do images help the reader in Plain Language?
Yes, images can be a good example to explain difficult words. However, a difference from Easy-to-Read language is that images are optional here, to avoid under-challenging the reader.
Check Texts for the Reader
Is your content understandable for the target group? Foreign words and long sub-clauses are poor examples of content design. Use easyMonitoring to ensure your accessibility compliance. Make the difference for the reader.
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