Digital accessibility in the automotive industry reimagined
The automotive industry stands for innovation – and bears responsibility. Starting in 2025, the Accessibility Strengthening Act (BFSG) requires barrier-free digital services. Violations can be costly.
Accessibility for the automotive industry
The Accessibility Strengthening Act (BFSG) also affects digital offerings in the automotive sector: whether dealership websites, online configurators, service booking portals, or leasing platforms – as of June 2025, these must be accessible. With SiteCockpit, you implement requirements simply, efficiently, and in full legal compliance – delivering a first-class, inclusive user experience.
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Mandatory for online offerings from June 2025
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Applies to dealerships, workshops, retailers, leasing & accessories
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Quick, easy, and scalable implementation with SiteCockpit
What does digital accessibility mean?
Accessibility (engl. accessibility) means: your website works for everyone.
In a sector like automotive, digital inclusion isn’t just mandatory—it’s a competitive advantage.
Requirements are based on the EU WCAG 2.2 (Level AA) and fall under four core principles:
1. Perceivability
Web content must be presented so it can be perceived by users with visual or auditory impairments, e.g. clear contrasts, alt text, scalable fonts.
2. Operability
All functionality must be operable without a mouse, e.g. keyboard navigation, focus indicators, large clickable areas.
3. Understandability
Navigation and language must be consistent and intuitive, e.g. predictable workflows, plain language, clear error messages.
4. Robustness
The site must work across all devices and assistive technologies, e.g. screen reader compatibility, clean HTML, ARIA roles.
Dealer and manufacturer sites with end-customer focus
From €2 million annual revenue in the automotive sector
From 10 employees in the company
Clear view – not just on the road
Make your auto shop accessible and visible to all customers
Digital accessibility. Simply implemented.
With SiteCockpit, inclusion becomes a strength: in just 10 minutes, make your website future-proof, compliant, and visible to everyone.
Reach more. Exclude less.
Whether end customers, applicants, or business partners – accessible digital offerings appeal to more people and have a lasting impact.
Integration in just 10 Minutes – no relaunch required.
SiteCockpit is ready to use immediately, helps implement WCAG guidelines, and adapts flexibly to your corporate design.
Accessibility that works. Inside and out.
Accessibility is no longer just a legal requirement – it boosts trust, reach, and reputation.
Accessibility: Competitive advantage for the automotive industry
Dealerships, manufacturers, and service centers face growing expectations: customers demand excellent support not only on-site but also online. Yet many dealer websites, service portals, or configurators are barely usable for people with disabilities.
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Mandatory for digital end-customer offerings from June 28, 2025 (BFSG)
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Risk: revenue losses, legal warnings, and image damage
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Opportunity: greater reach, legal protection, competitive edge
There is particular concern about revenue losses, legal warnings, and damage to brand image if legal requirements like the BFSG are ignored. At the same time, the pressure grows to stand out online from competitors and reach a broader audience.
SiteCockpit helps you identify and remove common barriers – from hard-to-read vehicle datasheets to unusable test-drive booking forms and complex financing calculators. This creates an online experience that convinces and is legally compliant.
Don’t make accessibility a burden, but turn it into a success factor: more reach, higher customer satisfaction, and a strong, inclusive brand image.
SiteCockpit: Your all-in-one solution for digital accessibility
SiteCockpit is the central platform that allows you to implement all BFSG requirements efficiently – modular, scalable, and system-independent.
easyVision Widget
Enables individual display options, such as contrast, reading modes, or keyboard navigation, directly on your website.
easyMonitoring
Automated scanning of your website with the crawler to uncover barriers and derive concrete to-dos.
easyStatement
Automatically generate a legally compliant statement that can be customized at any time.
Centralized Control for Everything
Analysis, implementation, and reporting in one system – quickly integrated and usable for any website.
Our plans and pricing at a glance
Unlock the full potential of digital accessibility with our flexible, tailored plans and pricing.
Free
- For small companies
- Up to 2m €
- Up to 9 employees
- Up to 10.000 visitors
- easyVision Widget
- easyStatement
- 5 Seiten Monitoring
Starter
- 1 Domain
- Up to 20.000 Sessions
- 5.000 Pages
- 2 Users
- 25 Pages Monitoring
- easyVision Widget
- easyStatement
Pro
- 2 Domains
- 100.000 Sessions
- 25.000 Pages
- 3 Users
- 100 Pages Monitoring
- easyVision Widget
- easyStatement
Premium
- 5 Domains
- 500.000 Sessions
- 100.000 Pages
- 5 Users
- 500 Pages Monitoring
- easyVision Widget
- easyStatement
Enterprise
- > 5 domains
- > 500,000 sessions
- > 100,000 pages
- > 5 users
- > 500 pages monitoring
- SLA 99.8%
- Key Account Manager
Easy integration into your system
Start now with 30 days free and make your financial portal accessible today.
Any questions? We’re here to help.
Whether you need an initial consultation on the Accessibility Strengthening Act or concrete planning – we’re here for you. Implement the BFSG requirements now – with a partner who understands you.